Product marketing And Communications

Product Marketing and Communication

Get equipped with essential and key go to market product strategies that reaches the right audience and gets the best sales.

Course Overview

This course builds upon the foundational concepts of product marketing and communication, delving deeper into advanced strategies and techniques. Students will learn to develop comprehensive marketing and communication plans, refine their messaging for different target audiences, utilize digital marketing channels effectively, and measure the impact of their marketing efforts. Through case studies, group projects, and practical exercises, students will enhance their skills in product marketing and communication.

Price:

₦80,000

₦150,000

Duration:

8 Weeks

What You’ll Learn From This Course

Develop advanced go-to marketing strategies and plans.
Learn how to build and launch high-impact product marketing launches for your company
Refine messaging and value propositions for different target segments
Utilize digital marketing channels and platforms effectively
Create high-converting content and collateral to support marketing efforts
Develop integrated marketing and communication campaigns for new or old products
Apply data-driven approaches to measure and optimize marketing performance
Understand the role of storytelling and emotional appeal in marketing
Implement ethical and responsible marketing practices.

Product Marketing and Communications Fundamental

Understanding the role of product marketing in a company
The product marketing lifecycle, differentiating product marketing from other marketing disciplines
Overview of the key responsibilities of a product marketer
Product Marketing vs Product Management

Market Research and Competitive Analysis

(Digital) Marketing Channels and Strategies
Understanding the Market and Competition
Analyzing competitors and identifying unique selling proposition
Brand and product positioning
Utilizing market research data to inform product and brand positioning.

Buyer Persona and User Journey

Customer Segmentation
Understanding Buyer persona & Compelling Value
Identifying customer needs, pain points, and motivation
Analyzing the competitive landscape and market trends, demographics, psychographics, and behaviours.

(Digital) Marketing Channels and Strategies

Overview of digital marketing channels (SEO, SEM, social media, email marketing)
Understanding the big idea
Developing effective digital marketing strategies
Leveraging analytics and insights to optimize digital campaigns.

Content Marketing and Collateral Development

Creating compelling content to support product marketing effort
Developing customer-centric collateral (e.g sales presentations, product brochures)
Utilizing storytelling techniques and emotional appeal in marketing content.

Tools and Application

Advertising and Strategy
Advertising messages and creative approach traditional media
Interactive media, media planning, sales promotion: foundations and approaches, methods and technique
Public Relations, Sponsorship, Direct Marketing, Personal sales, Exhibitions, product positioning, field marketing (Using Foot soldiers)

Integrated Marketing and Communication Campaign

Designing integrated marketing campaigns across multiple channel
Coordinating messaging and consistency across various touchpoint
Monitoring and evaluating campaign performance

Tools and Application: Measuring Marketing Performance and Optimization

Key metrics and analytics for measuring marketing performance
A/B testing and experimentation in marketing campaign
Continuous improvement and optimization strategies

Ethical Marketing and Responsible Communication

Ethical considerations in product marketing and communication
Responsible use of consumer data and privacy protection
Social responsibility and sustainability in marketing practices

Project (Assessment methods)

Case study analysis and presentation
Group projects and campaign development
Marketing plan development
Class participation and discussions

Afolayan Daniel

Daniel has created, launched, and executed go-to-market strategies for digital products in highly successful campaigns for babycare, fintech, digital identity, and edtech brands globally.

Ayomide Ekerin

Ayomide has trained over 5,000 job seekers and business owners on digital skills through the Google Digital Skills Program. He is also a Facebook Business Trainer for She Leads Africa

What are the prerequisites and requirements for the program?

Our program is designed with beginners in mind. No prior design or tech experience is required.

What's needed:

Motivation to transform your career
Interest in Product Design and Branding
Written and spoken English proficiency
A computer (macOS, Windows, or Linux) with a webcam, microphone, and internet connection

Please note: While no previous experience is needed, you'll need to invest some independent study time into getting comfortable with the tools used in the program, estimated to be about 1-2 hours per week.

Is the Program Online or Hybrid?

Yes, the program is Hybrid. Training classes are conducted online, while hands-on classes are both online and concurrently held at our training centers twice within the 8-week period. You'll enjoy flexibility in your studies while staying connected through regular facilitator contact and our active student community on Slack.

Are there payment plans available?

Absolutely, we offer two payment options. You can choose to pay your full tuition fee upfront. Alternatively, you can reserve your spot by paying 75% of the tuition upfront and the remainder after one (1) month of starting your class. If these options aren't suitable, feel free to email us to explore other customized payment plans.

Do I get a certificate at the end?

Upon completing the program, you'll receive a recognized Evimero certificate. This valuable credential can be showcased on LinkedIn and shared with potential employers and clients.

Are there internship opportunities after graduation?

We're committed to your success. If you meet the following conditions, you'll be eligible for our internship opportunity:

Successfully complete 100% of your Evimero program
Rank among the top 3 students in your class

We're transparent about these requirements because they genuinely boost graduates' job search success. At Evimero, we're invested in your journey beyond the program.